From enhancing student performance to navigating the challenges of emerging technologies, these are some of the pressing issues that keep K-12 leaders up at night. Based on insights from our recent webinar, EdMarketer Quick Hit: What’s Trending Among K-12 Leaders?, we’ll explore 6 key strategies to help you tailor your content to the topics that matter most to your audience.
1. Focus on Evergreen Priorities
K-12 leaders are constantly working to improve key areas such as academic performance in math and reading, classroom management, social-emotional learning (SEL), and supporting students with disabilities.
TRY THIS: Tailor your content to address these ongoing concerns by offering practical solutions and insights. For example, share strategies for improving literacy, tips on managing classroom behavior, or resources for supporting diverse learners. Aligning your messaging with these priorities will help you build trust and establish your brand as a valuable resource for educational leaders – plus, your content will have a longer shelf life given that it’s evergreen.
2. Tackle Timely Challenges
As schools face the challenge of integrating AI into classrooms and managing the use of cell phones, district leaders are seeking ways to address these timely issues.
TRY THIS: Develop content that helps leaders navigate these emerging challenges, such as tips for implementing AI-driven tools or strategies for creating effective cell phone policies. Campaigns that offer solutions to these pain points will resonate strongly with leaders, as they seek actionable advice to stay ahead of the curve in a rapidly evolving educational environment.
3. Select Social Media Platforms Strategically
Be intentional about where you post your content to maximize engagement. Identifying the platforms your target audience uses most and tailoring your approach accordingly is key—and our marketing solutions are a great way to help you uncover these insights and refine your strategy. Whether it’s sharing quick tips on X or in-depth articles on LinkedIn, posting in the right place ensures your content reaches the right people and increases your chances of being noticed by decision-makers.
TRY THIS: EdWeek Market Brief research tells us that district leaders use YouTube for PD and training. Instead of LinkedIn, think about advertising during video series or explainers featured on YouTube.
Our Latest Guide to Trending Topics in K-12 Education is Here!
Curious what’s on the mind of district & school leaders? Trending Topics in K-12 Education is packed with insights like the most common search terms, popular articles and topics, and more.
4. Craft Clear, Concise Messaging
When communicating with K-12 district leaders, clarity and transparency are key. They value messages that are direct, to the point, and free from jargon. Your content should address a specific educational challenge or opportunity, and it’s even better if you include relevant details like pricing or a call to action. Emails that are clear and concise about the value you offer, especially when they include useful information, are more likely to grab the attention of decision-makers and spark interest in your product or service.
TRY THIS: Don’t be shy about including pricing in your messaging. According to EdWeek Market Brief data, district leaders prefer to see pricing upfront.
5. Avoid Sales-Heavy Content
Nobody likes content that feels overly sales-driven, and K-12 leaders are no exception. Instead of focusing solely on promoting your product, aim to provide value through content that supports their needs and challenges.
TRY THIS: Don’t limit your strategy to email—share your content on social media as well! With the right approach, it’s a powerful tool for building brand awareness and establishing thought leadership. Share articles, tips, or case studies that help your buyers do their jobs more effectively. This practice will increase the likelihood of your content being shared.
6. Time Your Emails for Maximum Engagement
To increase the likelihood of your emails being read and acted upon, timing matters. According to EdWeek Market Brief, the best time to send emails is early in the week, specifically on Mondays and Tuesdays, when district leaders are more likely to check their inboxes and engage with content. Sending emails in the morning, when leaders are fresh and focused, also improves your chances of standing out in a crowded inbox.
TRY THIS: There’s more data where that came from! Download the full presentation slides from our webinar to access valuable data and enhance your marketing tactics.
Looking to break through to district leaders? Advertise with EdWeek! We offer everything from lead-gen and content distribution to brand awareness solutions—all tailored to your needs. Contact Mike Bell, Director of Sales for EdWeek Marketing Solutions, at [email protected] or (231) 392-3844 to get started today.
