LPL this week appointed Vaughn Harvey as chief data and artificial intelligence officer, a newly created role. Harvey will oversee data and AI initiatives and the firm’s ongoing digital transformation efforts.
He most recently served as head of product and transformation for consumer and community bank finance at JP Morgan Chase. Before that, he held senior roles at Morgan Stanley, PwC and Jefferies.
LPL joins a growing number of large financial services firms appointing chief data officers or chief artificial intelligence officers. In February, for example, Raymond James promoted Stuart Feld to the newly created post of chief artificial intelligence officer.
“Vaughn’s extensive experience and proven track record in leveraging AI and data to drive business outcomes make him the perfect fit for LPL as we continue to scale our offering and leadership in this space,” said Gary Carrai, chief product officer at LPL Financial, in a statement.
AI is not new at LPL; in September the firm discussed piloting an AI-powered chatbot performing customer service duties for its call center.
Back in November, LPL announced an AI Advisor Solutions program, making available four initial third-party AI-enabled vendors to LPL advisors, including two advisor-specific applications: notetaking and workflow provider Jump and ChatGPT-powered social media assistant FMG Mobile.
Also on the list were the more generalist AI tools Microsoft 365 Copilot and an earnings-report transcript assistant from FactSet. LPL also has an AI Accelerator program.
While the role combining AI and chief data officer is new at LPL, the role of CDO role had been filled previously by Cara Dailey, who joined in Sept. 2021 and left two years later in mid-2023 according to her LinkedIn profile.
