The audience: Druvenga, the new chair-elect of the National Association of Independent Life Brokerage Agencies, an arm of Finseca, said that industry group sessions about the benefits are popular with members.
When financial professionals are talking about the benefits with clients, “the more high-net-worth the client is, the more interested they are in these rewards,” Druvenga said.
Uncertainty: One reason the longevity tech programs are perks for life and annuity customers, and not standard parts of checkups, is that regulators and health insurers are still deciding whether the benefits of the programs really outweigh the risk that false alarms may lead some patients to get unnecessary diagnostic tests.
But access to the Grail cancer screening test, for example, “seems to resonate well,” even when clients hear about potential drawbacks, and life insurers have been showing their approval by expanding the test access programs, Druvenga said.
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