“They’re not actually putting the customer at the forefront,” Fayad said. “And that’s where I think our technology is different. The end client who wants to buy a house is who this technology is actually going to help. People still want human connection. So the brokers have to be careful not to outsource the wrong things. The human connection is for strategy and advice and all those things, but not the data entry stuff. And then, in the process of making that whole process streamlined, the broker benefits, because they don’t have to spend lots of time – days or weeks – following up the client for their bank statements, their ID or their supporting documents. The broker can spend more time having good, valuable conversations with clients.”
