Reddit is seen as the “front page of the internet,” where you can find anything from breaking news to the funniest memes.
Several niche communities on the platform discuss specific topics in detail while keeping people anonymous. This anonymity creates a judgment-free zone
Unlike other social network platforms driven by sleek designs or interactive interfaces, Reddit’s appeal comes from its simplicity. For the users, it’s all about content, not aesthetics.
Let’s explore some interesting Reddit statistics to help you understand the platform’s potential.
Key Reddit statistics
Reddit is an incredibly popular platform among young adults and teens, especially in the U.S., India, the UK, and Canada. It ranks among the top websites and social networks in the U.S. and worldwide.
Let’s explore the stats below to see how the platform is growing and what opportunities it presents.
- Reddit has over 430 million monthly active users and around 50 million active users worldwide.
- It ranks as the fifth most visited website in the U.S. and the tenth most popular social network overall.
- About 63.6% of Reddit users are male, while 35.1% are female.
- Most users (36%) are aged 18 to 29, with Gen Z making up 26% of the user base.
- Nearly 47% of Reddit users are from the U.S., with large user bases also in India, the UK, and Canada.
- There are 36.4 million daily active users in the U.S. alone.
- Reddit earned $804.03 million in revenue in 2023.
470 million posts
were published on Reddit in 2023. This number is projected to reach 550 million in 2024.
Source: Statista
- As of February 2024, Reddit has an estimated 1.2 billion monthly unique visitors, up from 1.1 billion in February 2023.
- Reddit’s monthly active user base has grown 3.66 times since 2018, when it had 331 million monthly active users.
- Reddit has over 50 million active users in three other countries: India (58.9 million), the UK (54.5 million), and Canada (52.6 million).
- In 2023, Reddit’s mobile apps were downloaded 34 million times across the App Store and Google Play, down from 54 million installs in 2022.
- There are over 100,000 active subreddits on Reddit.
- Reddit employed 2,013 people globally as of December 2023, with 1,619 based in the U.S.
Reddit traffic statistics
Reddit attracts a significant amount of its desktop traffic from the U.S., highlighting its strong presence there. The platform also enjoys popularity in countries like the United Kingdom, Canada, Australia, and Germany.
- The United Kingdom, Canada, and Australia each contribute around 7% of Reddit’s desktop traffic, followed by Australia with just over 4%.
- Germany is the only non-English-speaking country in the top five, contributing about 3.3% of Reddit’s desktop traffic.
52.77%
of Reddit’s desktop traffic comes from the U.S., showing its strong popularity there.
Source: Similarweb
- Reddit has 73.1 million daily active users worldwide as of Q4 2023.
- Reddit’s daily active user count grew by over 27% compared to Q4 2022.
- Of the 73.1 million daily active users, 36.7 million have registered accounts, making up nearly half of all unique visitors.
Reddit user engagement statistics
Reddit users typically spend a few minutes per visit exploring several pages before leaving. Despite a large user base, Reddit sees lower daily app engagement compared to other social media platforms.
- Reddit users typically spend just under eight minutes on the site per visit.
- Users typically visit over six different pages during each visit.
- The bounce rate for Reddit is around 41%, meaning that roughly four in ten users leave the site after viewing just one page.
- Reddit hosts over 2.8 million subreddits, with more than 100,000 active communities.
- Users generate approximately 2.84 billion Reddit comments annually, averaging 7.5 million comments daily.
7%
of Reddit users opened the app daily in Q4 2023, which is lower than other social media platforms like Twitter/X (18%), Snapchat (25%), Facebook and TikTok (32%), and Instagram (43%).
Source: Backlinko
- U.S. Reddit users spend about 30 minutes a day on the app, nearly 16 of which are focused on Reddit posts.
- In 2023, Reddit saw around 2.84 billion user interactions, slightly down from 2.86 billion in 2022.
- Since its inception, over 16 billion comments have been posted on Reddit as of 2024.
- Posts with titles between 20 and 80 characters get the most user engagement.
- Reddit users generally start their day by checking their phones around 7:20 AM, which suggests that early morning posts can gain more visibility.
Reddit content and advertising statistics
Reddit serves as a hub for news and brands, while a smaller portion users engage with it for professional networking or keeping in touch with friends. The most popular subreddits focus on humor, gaming, and science.
In the /r/History subreddit, posts that start with questions like “What are some…” get the most engagement. In general, asking questions in posts tends to spark more comments, though posts without questions often receive more upvotes.
- In December 2023, Reddit users made over 35 million daily search queries.
- Over 500 subreddits have more than 1 million subscribers each.
- The phrase “What are some…” is the most popular in the /r/History subreddit, especially when it comes to engagement and frequency.
43%
of users get their news from Reddit, 17% follow brands and companies, 8% use it to build professional networks, and 5% to keep in touch with friends and family.
Source: Backlinko
- Posts that ask questions tend to get twice as many comments, showing how interactive discussions are on Reddit.
- Almost all of Reddit’s revenue, 98%, comes from advertising on the platform.
- In 2023, the top 10 advertisers contributed 26% of Reddit’s total revenue, slightly less than the previous year.
- In the /r/BigSEO subreddit, specific phrases and post beginnings tend to generate high engagement, attracting many comments and upvotes.
- Reddit crossed $100 million in ad revenue in 2019.
- To create titles that get more upvotes and comments, it’s best to review the top posts in a subreddit and identify patterns you can use.
- However, posts without questions generally receive more upvotes than those with questions.
- “If You” statements are especially effective in life advice subreddits, attracting upvotes by offering practical tips.
- The most upvoted post in 2020 was a nostalgic memory shared during lockdown, which gained 406,000 upvotes.
Reddit user experience statistics
Reddit sees strong engagement with video content, as users watch many native videos monthly. Links are popular content on the platform, with videos and images getting the most upvotes among external links.
Let’s add more context to it through these statistics.
- Reddit users watch around 1.4 billion native videos each month, showing a growing interest in video content on the platform.
- Links are the most popular type of content on Reddit. Users rely on them to discover new sites, content, and resources related to their interests. The community’s upvotes help filter out the noise, allowing users to browse a curated quality content feed. On average, the most popular links receive significantly more upvotes (over 16,000) than text posts.
- Videos are Reddit’s most highly upvoted external link type, followed by images. Top video and image posts generate more upvotes (over 10,000) than website links.
- 82% of Gen-Z users trust Reddit as a reliable source for learning about products, highlighting its role in consumer research.
- Visitors to Health and Fitness communities on Reddit spend 15 times more time on these subreddits than others.
- Many technology enthusiasts are active on Reddit (around 40%), and 38% of Redditors are passionate about technology.
Use Reddit intelligently
Reddit attracts a diverse user base, with many visiting for entertainment, news, and product research. This platform has become one of those places on the internet where you can get lost in a good way. It’s like a massive collection of forums dedicated to a different topic.
If you’re a marketer or a business owner and want to use Reddit as a distribution channel, pick insights from this article to inform your distribution strategy. Look precisely into what content to create and when or where to share it.
Learn how Reddit can help you generate free public relations (PR) for your brand.
Edited by Monishka Agrawal
